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Our World

The need for healthier and more suitable lifestyle is rising. Environmental and social awareness and activism are exploding driving demand for transparency and change.

Our problem

Obtaining clear, relevant and unbiased information is extremely difficult for consumers.

Our people

Consumers are passionate about the products they buy and the brands they buy from. When they make a purchase, they look at what is healthier for themselves, for their communities, and more responsible for the planet.

Actaware is our
solution

Actaware guides people in defining their values to create personalized ratings on products and companies. These ratings help people to avoid hurtful products and allow them to support businesses aligned with their causes.

1

Start

Create your profile and instantly define what truly matters to you from wide range of categories.

2

Learn

Explore and take action on over 50 topics across health, social matters, environment, corporate transparency...

3

Personalize

Build your unique VALUE PROFILE and direct your actions based on your views and preferences.

4

Search

Search products and companies to discover how they rank based on YOUR VALUES.

5

Access

Get access to thorough information, scores and breakdowns to help you decide what to consume and support.

6

Grow

Get recommendations to support product and businesses that best align with your values.

Our
advantage

Conscious Consumerism and demand for relevant, unbiased information have been on a surge in the most recent years. Existing applications attemting to address this demand are too niche and concentrated on single use case. They also do not offer the user personalization and values alignment features. Therefore, the results they produce are too general and appealing only to a narrow segment of the society.

Building a tool for a better World

Our global and diverse team believes that the key to being truly proactive lies in accurate information from trusted sources, readily accessible. Our extensive experience in data, tech, ESG, financial and consumer markets allows us to create the strongest app for taking a stand and making a difference.

Meet us

Michał Majerczak

Chief Executive Officer michal@actaware.com

Inventor and visionary of Actaware. Over 15 years of experience in building data analytics architectures and managing global teams at MSCI.

Two causes that care most about:
Corporate transparency
Environment
Favorite activity:

cycling, running, martial arts, dancing, water sports, podcasts and audiobooks

A fun fact:

My daughters are telling me that I should be a chef and a baker

Przemek Witusik

CHIEF TECHNOLOGY OFFICER przemek@actaware.com

Technology Leader with over 25 years of software development experience across the UK and Poland.

Two causes that care most about:
Corporate transparency
Environment
Favorite activity:

music, literature

Pedro David Espinoza

Board Director

Vice Chairman of Espinoza Group, World Economic Forum Vice Curator, NextGen 30 Under 30 Presented by Goldman Sachs, YPO, HITEC 100, TED Speaker, and Bilingual Author

Two causes that care most about:
Environment
Diversity equity and inclusion
Favorite activity:

Playing Tennis. Traveling: visited 33 countries in 6 continents for speaking engagement and business ENVIRONMENT conferences.

A fun fact:

I am ambidextrous in Pickleball and pingpong.
I have songs on Spotify.

Sharon Zehavi

Chief Marketing Officer

International branding expert, owner of Sex Up Your Brand. Award winning, best selling author and TV host on marketing and branding.

Two causes that care most about:
Environment
Food
Favorite activity:

kickboxing and krav maga, theatre, art, singing

A fun fact:

The Israeli army wanted to pay me to be a dentist.

Leighton Smith

Chief Financial Officer

International finance specialist for 28 years. Worked 9 industries and across 25 different countries on 5 continents. Helped startups in raising over $100m. US patent holder and software inventor.

Two causes that care most about:
Corporate transparency
Personal care products
Favorite activity:

Likes to keep active doing endurance sports and CrossFit, playing piano, investing, poker and other competitive games

Oleksandra Pokusynska

Data Scientist

Experienced full stack developer with Master’s degree in Applied Linguistics, speaks 5 languages.

Two causes that care most about:
Environment
Food
Favorite activity:

Digital art & Sewing

A fun fact:

I was an entrepreneur at 13 – I sold pies to people waiting in line on Poland/Ukraine border.

Robert Slowko

Head of ESG

ESG and Sustainability expert. 20+ years of experience in Financial Investment Services and ESG and Climate business development.

Two causes that care most about:
Environment
Human and employee rights
Favorite activity:

music, literature, art, travel, socio-political global issues, economics, sports

A fun fact:

I speak 5 languages.

Filip Tobolewski

Data Scientist filip.tobolewski@actaware.com

A skilled Data Scientist with a strong background in data engineering, statistical analysis, and risk modeling. At his previous role in the banking sector, he supported Counterparty Risk Analytics by ensuring high data quality and applying robust methodologies to value-at-risk and time series modeling.

Two causes that care most about:
Corporate transparency
Business involvement
Favorite activity:

Theoretical physics, analytics, data science

Piotr Przybysz

Product manager

Technologist with a degree in Anthropology and interest in broad Social Studies.

Two causes that care most about:
Animal Care
Environment
Favorite activity:

Skitouring, reading, cycling

A fun fact:

I love cats and I am interested in them (I have a Maine Coon).

Sebastian Parzych

Backend Developer

Mechatronics, Automatics, Robotics and CS Engineer

Two causes that care most about:
Corporate transparency
Environment
Favorite activity:

jogging, hiking, working out, swimming, playing guitar, hiking, reading books, electronics

A fun fact:

I like reading poems, especially Zbigniew Herbert’s Cogito collection.

Artur Urbański

Head of Infrastructure

5 years of experience in building multiple technology and R&D Teams.

Two causes that care most about:
Environment
Diversity equity and inclusion
Favorite activity:

Climbing, mountaineering, cycling

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