Value Guided Decisions – Making a Difference

ACTAWARE

UNBIASED, PERSONALIZED INFORMATION AT THE CORE OF MAKING A DIFFERENCE

The ultimate app for people who want to ACT on what they truly care about.

AI supported, value-centered day-to-day choices for improved well-being and better world.

OUR WORLD

The need for healthier and more sustainable lifestyle is rising. Environmental and social awareness and activism are exploding driving demand for transparency and change.

Our Problem

The change demands actions supported by facts. Obtaining clear, relevant and unbiased information is extremely difficult and makes acting on personal values very challenging. Instead polarization is rising controlled by misinformation from media echo chambers.

Our People

Over 75% of the population is seeking to be more proactive in supporting their causes, advocating for change and improving the world we live in. Consumers and investors are pressuring companies to improve their Environmental, Social and Governance scores.

ActAware

Is Our Solution

ActAware guides people in defining their values to create personalized ratings on products and companies. These ratings help people avoid hurtful products and allow them to support businesses aligned with their causes.

START

Create your profile and instantly define what truly matters to you from wide range of categories.

LEARN

Explore and take action on over 50 topics across health, social matters, environment, corporate transparency…

PERSONALIZE

Build your unique VALUE PROFILE and direct your actions based on your views and preferences.

SEARCH

Search products and companies to discover how they rank based on YOUR VALUES.

ACCESS

Get access to thorough information, scores and breakdowns to help you decide what to consume and support.

GROW

Get recommendations to support products and businesses that best align with your values.

START

Create your profile and instantly define what truly matters to you from wide range of categories.

LEARN

Explore and take action on over 50 topics across health, social matters, environment, corporate transparency…

PERSONALIZE

Build your unique VALUE PROFILE and direct your actions based on your views and preferences.

SEARCH

Search products and companies to discover how they rank based on YOUR VALUES.

ACCESS

Get access to thorough information, scores and breakdowns to help you decide what to consume and support.

GROW

Get access to thorough information, scores and breakdowns to help you decide what to consume and support.

GOOD FOR CONSUMERS - GOOD FOR BUSINESSES - GOOD FOR THE WORLD

Our Advantages

Personalized

Users are able to teach ActAware their own values and ActAware algorithm provides personalized ratings and recommendations on products, companies, or organizations they search for.

One Stop Shop

While other apps are still too niche, not customizable, or too generalized ActAware provides scores based on all personal matters for all products: not only food, cosmetics, or clothes, not only green, not only carbon, not only ethical…

Honest and Focused

The best go-to source of information. ActAware relays on data architecture connected to news outlets, leveraging both: NLP, data analysts and own users to assure maximized data coverage, accuracy and timing.

Beyond Consumption

We will support your decisions on more than just products, but also charitable donations, universities, travel choices and so much more. We are attuned to new matters and providing updates and guidnance all the time.

BUILDING A TOOL FOR A BETTER WORLD

Our global and diverse team believes that the key to being truly proactive lies in accurate information from trusted sources, readily accessible. Our extensive experience in data, tech, ESG, financial and consumer markets allows us to create the strongest app for taking a stand and making a difference.

Michal Majerczak

Chief Executive Officer

Inventor and visionary of ActAware. Over 15 years of experience in building data analytics architectures and managing global teams at MSCI – world leader in finanancial indexes, analytics, and ESG.

michal@actaware.com

Lukasz Miczek

President

Successful entrepreneur, CEO of Perfect Data and POSM Factory.

17 years of business growth experience at: Heineken, Coca-Cola, Red Bull.

lukasz@actaware.com

Krzysztof Grucela

Secretary

Expert in establishing and growing early-stage companies. 17 years of experience in corporate finance and sales at Coca-Cola.

chris@actaware.com

Sharon Zehavi

Chief Marketing Officer

International branding & marketing strategist and speaker. Award-winning best-selling author and TV host.

sharon@actaware.com

Wojciech Pruś

Chief Operating Officer

24 years of international strategic and operational management in FMCG including Head of Sales at Coca-Cola Poland.

wojtek@actaware.com

Leighton Smith

Chief Financial Officer

Operational & financial expertise in establishing and growing early-stage firms. Over 20 years of experience in corporate finance.

leighton@actaware.com

Robert Slowko

Head of ESG and Business Development

ESG and Sustainability expert with 8 years of ESG and Climate business development at MSCI, 20+ years of experience in Financial Investment Services..

robert@actaware.com

Artur Urbański

Head of R&D

5 years of experience in building technology and R&D Teams. Mechatronics Engineer specializing in Automatics, Robotics and CS.

artur@actaware.com

JOANNA JAWORSKA-WOŁOSIEWICZ

Data and Marketing Scientist

Master in Quantitative Methods in Economics and Information Systems with postgraduate degree in Visual Data Analysis. 10+ years of data analysis experience in marketing and e-commerce .